UX COPY SAMPLES

MOBILE DESIGN FRAMEWORK

As Lead Copywriter, I worked with the research and design teams to create a design language guide for the CitiBank App Redesign.

CITI BANKING TILES

Goal: Easier to navigate, friendlier-to-read microcopy, tooltips, splash screens and every last bit of copy.

CITIBANK APP REDESIGN
- ADA compliant copy
- Jargon-free
- Friendly, realistic voice